Players, parents, app stores and regulators ask us the same questions about the real rewards in our games. This page answers them plainly: why we built these programs, how we made them lawful, what they are worth, and how anyone can check what we say. Every rule, figure and commitment below refers to our official rules, to a public source or to our own records, which we identify as such; where we share our own experience, we say so. The official rules prevail: the Terms of Service (https://rules.universal-game-connect.com/v2/TermsOfService/?lang=en), the Loyalty Program rules and the Contest Rules.
1. Who we are
Who runs the programs? Full Game Ahead Ltd (FGA), established in Hong Kong in 2010, sponsors the programs and publishes the games on the Apple App Store. Lagoon Software, founded in 2006 and based in Mauritius, creates the games and publishes them on Google Play. In our official rules, “FGA” refers to the two companies together. Lagoon's motto is "having fun inventing games for a better world": our games are funny, colorful and free of violence. The companies' addresses are in Section 13 of the Terms of Service; their websites are www.lagoon-software.com and www.full-game-ahead.com.
Since when have you delivered real rewards? Since 2010. According to our records, as of September 25, 2026, FGA had delivered 6,611 rewards worldwide, with a total value of 1,790,700 US dollars. As in most mobile games, most players play for a few days and move on; rewards go to those who keep playing. Everyone who reaches the price of a reward receives it, subject to the delivery conditions of the Terms of Service (Section 5.5).
How can I check that the rewards are real? Each game shows the list of reward recipients, with their first name, the initial of their last name, their country and their reward. Recipients who agree to it appear in video testimonials on the YouTube channel "Full Game Ahead". Each reward has a total price in Magic Points published in the Terms of Service, and your own balance is shown in the app under Menu > Rules > Magic Points.
What do players think of the games? Here are the public ratings of the games, as shown by the stores on September 28, 2026 (United States storefronts), and their downloads according to our records:
| Game | Google Play | Apple App Store | Downloads |
|---|---|---|---|
| Prize Fiesta | 4.5 out of 5, 99,129 ratings (com.lagoonsoft.pf) | 4.7 out of 5, 10,755 ratings (id 1146382027) | More than 4 million |
| Prize Blast | 4.5 out of 5, 27,898 ratings (com.lagoonsoft.pb) | 4.7 out of 5, 1,870 ratings (id 1501802400) | More than 500,000 |
| Piggy Prize | 4.8 out of 5, 15,088 ratings (com.lagoonsoft.pp) | 5 out of 5, 134 ratings (id 6453887158) | More than 80,000 |
Store pages: Prize Fiesta on Google Play, Prize Blast on Google Play, Piggy Prize on Google Play, Prize Fiesta on the App Store, Prize Blast on the App Store, Piggy Prize on the App Store.
Like all ratings, they include criticism. A frequent one concerns the time it takes to obtain a reward: this is why we publish the exact durations in Section 6, rather than letting anyone believe that rewards come quickly.
Who is behind the games? A team of passionate gamers. In our experience, a friendly community has grown around the games: players themselves have created and run support groups on social networks, where they help each other and share their rewards. Friendships were born there, and some players who met in these groups have since married.
What about customer service? Quality customer service has always been one of our priorities. Every player can reach it through the messaging system in each game, and it takes care of each request personally, from a question about the rules to the delivery of a reward. In our experience, recipients are often surprised to receive their reward sooner than the maximum times set in our rules, and by the care they receive while it is on its way: they are informed at every step and helped until the reward arrives.
2. Why we created this concept
Why give real gifts in a free game? Most mobile games offer entertainment only: players who spend money in them receive virtual items and nothing else. We wanted our players to receive the same free entertainment and, in addition, something real. Purchases pay for Virtual Items at their usual price; Magic Points come on top of them and are never what is bought. Players who never pay can also reach rewards, by playing.
Why two different programs? Because the two app stores set different rules. On Google Play and on other platforms, the games offer a Loyalty Program built on the conditions Google Play sets for loyalty programs in games. On the Apple App Store, they offer free Contests built on section 5.3 of Apple's App Store Review Guidelines. Section 4 below shows, rule by rule, how each program meets these conditions.
3. Is it gambling?
No. Gambling and lotteries require three elements at the same time: a prize, an outcome decided by chance, and a stake or payment required to take part. Each of our programs lacks at least one of them:
| Prize | Chance | Stake or payment to take part | |
|---|---|---|---|
| Loyalty Program (Android and other platforms) | Yes: tangible rewards | No: Magic Points are earned at rates set in advance and each reward has a fixed price, both published | No: joining is free, and purchases pay for Virtual Items at their usual price |
| Contests (Apple App Store) | Yes: Magic Points | No: winners are ranked by criteria published in advance | No: participation is free, and purchases never improve the ranking |
What does the law say? The same three elements appear in the laws of the main countries where the programs are offered. For example:
- United States: the Supreme Court held that a giveaway is not a lottery when participants give no money or other valuable consideration, and that having to follow a broadcast is not such consideration (FCC v. American Broadcasting Co., 347 U.S. 284, 1954).
- United Kingdom: an arrangement is a lottery only if participants are required to pay to take part (Gambling Act 2005, section 14).
- Germany: a game is gambling only if a payment is required for the chance of winning and chance decides the win entirely or mainly (Glücksspielstaatsvertrag 2021, section 3).
- France: a game of chance requires the hope of a gain due, even partly, to chance, and a financial sacrifice from participants (Code de la sécurité intérieure, article L. 320-1, in force since January 1, 2020).
- Canada: two federal laws apply to prize contests. The Criminal Code restricts schemes that dispose of property by chance (section 206); the Competition Act requires the winners of a promotional contest to be chosen on the basis of skill or at random (section 74.06). Our Contests involve no chance and are decided by skill, first by the number of game levels completed; residents of Canada also answer a general knowledge question before any tangible reward is delivered.
- Australia: the laws of the States and Territories on trade promotion lotteries apply to promotions whose winners are determined by chance.
4. How we made it lawful and compliant with the app stores
Google Play: loyalty programs in games. Google Play allows loyalty programs that reward users with real-world prizes where the law permits them, under the conditions below:
| Google Play condition | How we meet it | Where in our rules |
|---|---|---|
| Permitted by law, with no additional gambling or gaming licence | The program is offered only in the countries listed in its rules, after a country-by-country check of the applicable rules (see Section 5) | Loyalty Program, section 2.1 |
| Benefits clearly supplementary and subordinate to a genuine purchase; no part of the purchase is a fee or wager; no price above the usual price | Purchases pay for Virtual Items at their usual price; the price and content of a pack never depend on taking part in the program | Terms of Service, section 5.0 |
| Points awarded and redeemed at a fixed ratio, documented in the app and in public rules | 5,650 Magic Points per 1.00 USD spent; each reward has a fixed price in Magic Points; both are published and shown in the app | Terms of Service, sections 5.2.1 and 5.4 |
| Never wagered, awarded or increased by game performance or chance | Magic Points are never wagered; game results never change them | Terms of Service, section 5.1.1 |
| In games, only loyalty rewards based on a fixed ratio or schedule | Magic Points are earned on a fixed ratio (purchases) or a fixed schedule (time played) and redeemed at fixed prices; a reward can be obtained directly from customer service, without playing | Terms of Service, sections 5.1.1, 5.2.1 and 5.4 |
Apple: sweepstakes and contests. Apple's App Store Review Guidelines (sections 5.3.1 and 5.3.2) and its Developer Program License Agreement (section 3.3) allow sweepstakes and contests under the conditions below:
| Apple condition | How we meet it | Where in our rules |
|---|---|---|
| Sponsored by the developer of the app | FGA is the sole sponsor | Contest Rules, header |
| Official rules presented in the app | The rules of each Contest are available in the app and online | Terms of Service, section 5.1.3 |
| Rules make clear that Apple is not a sponsor or involved | Stated in each Contest's rules and in the Terms of Service | Contest Rules, header; Terms of Service, section 5.2.2 |
| Applicable laws and registrations complied with in each country where the promotion is open | Countries that require a registration or an authorization for free contests are excluded (see Section 5) | Contest Rules, section 1 |
| No in-app purchase used for real-money gaming | Purchases never grant participation or a better ranking; winners are chosen without chance | Contest Rules, sections 3 and 4 |
What about consumer law? In the European Union, the Court of Justice has held that national rules may not prohibit in general the offer of a free gift or bonus linked to a purchase (VTB-VAB, joined cases C-261/07 and C-299/07, 2009; Mediaprint, C-540/08, 2010).
5. How we chose the countries
How were the country lists built? For each program, we reviewed the rules of the countries concerned in official sources, such as legislation databases and regulators' websites. We asked two questions: does the program require a registration, an authorization, a notice or a fee there, and is it prohibited there? Where the answer was yes, we excluded the country or adapted the program. Laws change: we review the lists when they do. Some examples:
| Country | Rule found | What we did |
|---|---|---|
| Viet Nam | Real-world rewards are prohibited in online games (Decree 147/2024) | Neither program is offered |
| Philippines | Sales promotions, including free ones, need a permit from the trade department (Republic Act 7394) | Neither program is offered |
| South Africa | Online competitions must depend to a substantial degree on skill (Lotteries Act 57 of 1997, section 56) | The Contests are ranked first by the number of game levels completed |
| Canada | The winners of a promotional contest must be chosen on the basis of skill or at random (Competition Act, section 74.06) | The Contests are ranked first by the number of game levels completed |
| Canada, Quebec | The Régie des alcools, des courses et des jeux no longer regulates publicity contests since October 27, 2023 | The Contests are open in Quebec |
| Florida, New York, Rhode Island | Registration applies only to promotions decided by chance | The Contests are open there |
Why are the two lists different? Because the programs are different. The Contests are prize promotions, which some countries regulate even when they are free and involve no chance. The Loyalty Program is a loyalty scheme: every player whose Magic Points cover the price of a reward receives it, without competition or chance.
Why is the Loyalty Program offered in countries where the Contests are not? Because, in each of these countries, we checked the rules on loyalty schemes and gifts linked to purchases specifically, and found no formality or prohibition for a program in which everyone who reaches a published price receives the reward. The rules that led us to leave out the Contests there concern draws, contests or winners. Here is what we checked:
| Country | Rule checked |
|---|---|
| American Samoa | No promotion or premium statute; gambling requires a wager (A.S.C.A. § 46.4301, published by the American Samoa Bar Association) |
| Bahamas | Offering a gift without intending to supply it as offered is prohibited (Consumer Protection Act 2023, s. 49); a lottery requires chance (Gaming Act 2014, s. 2) |
| Barbados | Offering a gift without intending to supply it as offered is prohibited (Consumer Protection Act, Cap. 326D, s. 14); a lottery requires chance (Gambling Act, Cap. 134, s. 2) |
| Belgium | Joint offers to consumers are allowed unless they are unfair (Code of Economic Law, art. VI.80) |
| Bermuda | A lottery allots prizes by lot or chance (Lotteries Act 1944, s. 1); misleading representations to consumers are prohibited (Consumer Protection Act 1999, ss. 11 and 12) |
| Brazil | The Ministry of Finance's prizes office states that, as a rule, loyalty programs in which every customer meeting objective criteria receives the reward, with no chance, competition or limited stock, need no authorization (Secretariat of Prizes and Bets, questions and answers, question 59; Law 5,768/1971) |
| Brunei | Offering gifts that will not be provided as offered is an unfair practice (Consumer Protection (Fair Trading) Act, Cap. 261, s. 4 and Schedule 2, para. 17) |
| Cayman Islands | A lottery requires chance or lot (Gambling Act, 2016 Revision, s. 2) |
| Costa Rica | Promotions must state their benefit (Law 7472, art. 41) and their period; formalities apply only to draws (Decree 37899-MEIC, art. 55 and 59) |
| Ghana | Lotto, the distribution of prizes by lot or chance, is reserved to the National Lottery Authority (National Lotto Act, 2006 (Act 722), ss. 4 and 56) |
| Indonesia | A permit applies only to prize draws, whose winners are picked by draw (Minister of Social Affairs Regulation 3/2024, art. 2) |
| Malaysia | Offering a gift with the intention of not providing it as offered is prohibited (Consumer Protection Act 1999, s. 14) |
| Maldives | Promised gifts must be delivered as agreed (Consumer Protection Act 12/2020, s. 54) |
| Mozambique | A licence applies only to games based on probability, randomness and luck (Law 9/2012, art. 3, 5 and 7, Boletim da República, 8 February 2012) |
| Myanmar | Promised bonuses must be delivered (Consumer Protection Law 2019, s. 64); a permit exists only for lotteries, games of chance and casinos, and gambling requires playing for money (Gambling Law 2019, ss. 2 and 11) |
This check reflects the texts in force in September 2026, as read in official sources.
6. Is it worth it?
It depends on why you play. If you enjoy the game, yes: you get the same free entertainment as in any mobile game, plus the pleasure of receiving a real gift at home, after about 22 months of daily play without any purchase. If you play only to get rewards, no: it is not a way to get goods cheaply, and purchases always return less in rewards than they cost. In both cases, once a reward is reached, FGA handles everything: ordering from the supplier, free shipping and follow-up until delivery. The published durations are:
| Game | Least expensive reward | Without any purchase (30 minutes of play a day) |
|---|---|---|
| Prize Blast | Smart watch, 90 USD | About 22 months |
| Prize Fiesta | Smart watch, 90 USD | About two years |
| Piggy Prize | Smart watch, 90 USD | About 22 months, with the three Golden Keys every new player receives |
- Durations without purchase assume thirty (30) minutes of active play every day (Terms of Service, Section 5.2.1).
- Purchases make progress faster, but the market value of rewards is always lower than the purchases that earned the corresponding Magic Points.
- On iPhone and iPad, Magic Points come only from Contest prizes; purchases and advertisements earn none.
How long does it take to get a reward? Without any purchase, about 22 months in Prize Blast, about two years in Prize Fiesta and about 22 months in Piggy Prize, with about 30 minutes of play a day (table above). For comparison, in most mobile games the same playing time leaves nothing tangible at the end; here, it also leads to a real reward. Purchases make progress faster. As in any free game, they buy Virtual Items that improve the game experience, and the Magic Points come on top; the rewards they lead to are worth less than the amount spent, and in other free games, players buy the same kinds of items without receiving any reward at all.
How does it work for players who make purchases? The program works like a loyalty program: each dollar spent on Virtual Items earns 5,650 Magic Points, in addition to the Virtual Items bought. Magic Points do not expire while the account exists and are never reduced, except in case of fraud: a player can stop and come back at any time.
Is it profitable? Not as a way to earn money: Magic Points and rewards cannot be exchanged for money (gift cards can only be used for purchases from the retailer that issues them), and the market value of rewards is lower than the purchases that earned the corresponding Magic Points. Compared with other games, though, the question looks different. A game is a way to spend free time. In most games, the time you play and the money you may spend leave nothing tangible at the end. In ours, the same time, and the same purchases for those who choose to make them, also bring you closer to real rewards. Purchases buy Virtual Items, as in any game; the rewards come on top. Players who buy do so for the advantages these items give in the game, which make it more enjoyable; in most free games, players buy willingly without receiving anything else. Comparing the value of rewards with the amount spent therefore leaves out what the purchases were made for.
7. What we commit to
Each commitment below is written in our official rules:
- Nothing you can buy gives you a chance to win a real-world reward.
- Purchases never grant participation in a Contest and never improve a ranking.
- Chance never decides how many Magic Points you earn or what they are worth.
- Magic Points are never wagered, never lost through play and never reduced once earned, except in case of fraud.
- If the Contests end, the Magic Points already won in them can still be redeemed for rewards for one year.
- Rates and reward prices change only for the future, with thirty days' notice.
- Magic Points and rewards are never exchanged for money; gift cards can only be used for purchases from the retailer that issues them.
- The programs are reserved for adults: players must be eighteen or older and of age in their country of residence; no Magic Points are credited before a player declares being eighteen or older, and identity is verified before any delivery. Younger players may see that the games offer rewards, but they cannot join the programs.
- Consumers keep the protection of the mandatory rules of their country.
8. How to check what we say
- The official rules, with every version and its date: https://rules.universal-game-connect.com/v2/?lang=en.
- Your Magic Points balance and the rates: in the app, under Menu > Rules > Magic Points.
- The list of reward recipients: in each game.
- Our accounts: Lagoon Software's accounts are audited every year and filed with the Corporate and Business Registration Department of Mauritius, where they can be consulted on request.
- Video testimonials: the YouTube channel "Full Game Ahead".
- Questions: customer service, through the messaging system in each game, or at customer-service@full-game-ahead.com.
Sources.
- FCC v. American Broadcasting Co., 347 U.S. 284 (1954)
- Gambling Act 2005 (United Kingdom), section 14
- Glücksspielstaatsvertrag 2021 (Germany), section 3
- Code de la sécurité intérieure (France), article L. 320-1
- Criminal Code (Canada), section 206
- Competition Act (Canada), section 74.06
- Court of Justice of the European Union, VTB-VAB, C-261/07 and C-299/07 (2009)
- Court of Justice of the European Union, Mediaprint, C-540/08 (2010)
- Google Play, Real-Money Gambling, Games, and Contests policy
- Apple, App Store Review Guidelines, section 5.3
- Apple Developer Program License Agreement, section 3.3
© 2026 Full Game Ahead Ltd.